Video - The Most Influential Marketing Tool

Video - The Most Influential Marketing Tool

Video - The Most Influential Marketing Tool
2 min read
Georgina Wilson
Georgina Wilson 09 Mar 2016

2015 saw further substantial growth in the use of video as an online medium, and as we move through 2016, it’s clear that marketers will continue to implement video into their digital marketing strategies more and more. Acc ording to Cisco, by 2019, 80% of all consumer internet traffic will be video.

What does this mean for marketers? With a 100% increase in viewership, Facebook has proved that online video is here to stay, and cemented the idea that it is the perfect vehicle for online advertising.

Facebook itself if so invested in the power of online video that they are even running a number of tests to see how best they can incorporate video into users’ newsfeeds.

S tatistics show that users are more likely to engage with (and most importantly share!) with video online, thus leading to re-shares and the chances of your video being seen by thousands, if not millions of people. Essentially, if your content is good enough your brand’s knowledge and expertise or products and services can be seen by a huge audience with little effort on your part.

According to Mashable, Millennials (also known as General Y) will spend more than $200 billion (€182 billion) annually from 2017 onwards. This means that Generation Y, who also happen to be the largest user group of technology and internet, are the exact group that marketers want to target due to the nature of their purchasing patterns.

Previous platforms such as TV and print advertising just don’t have the same effect on Millennials, but the engaging nature of online video does. And it’s not just product advertisements that can sway the sale for a GenYer. They often look to online video to research a product before purchasing, such as video reviews, demos and explainers.

In short, video is much more liable to rank in the top spots on search engines.

Together Video caters for a wide variety of video production needs. So whether it's a company profile, an explainer or a testimonial video you need for your business call us today on 01 681 4440.

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