Careers Video for Sidero – Software with a Global Team, Built in Athlone

To produce an engaging video that introduces Sidero’s values, culture, location and progression opportunities — aimed at attracting developers and IT professionals to join the team.

We collaborated with Sidero to develop a recruitment video that celebrates their unique combination of small-town quality of life and global-scale tech delivery.

Sidero wanted to:

• Attract skilled tech professionals across Ireland and abroad

• Show their location (Athlone) as a lifestyle asset, not a limitation

• Highlight career growth, teamwork and innovation

• Speak to both junior and senior developer audiences with authenticity

We created a voice-led team video combining live interviews, office footage and B-roll of the region:

• Filmed interviews with real team members about their roles and experience

• Captured B-roll of collaboration, coding and workplace culture

• Included references to remote and hybrid work flexibility

• Balanced themes of career growth, community and cutting-edge software development

• Delivered in full and social cutdowns, with subtitled versions for wider reach

Tone: warm, inclusive, opportunity-driven — speaking directly to tech talent looking for quality of life and long-term prospects.

The video is now used to:

• Enhance Sidero’s careers page and job listings

• Run LinkedIn recruitment campaigns

• Showcase the brand at recruitment fairs

• Support employer branding initiatives across the region

Services Used

• Recruitment Video Production

• Tech Sector Employer Branding

• Live Action Interviews & Culture Filming