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There are a number of myths about video production circulating at the moment, particularly in terms of the value video production has for businesses.
Business leaders who buy into any or all of these myths can often end up avoiding the use of video - even when it might be one of the best marketing options for their business.
Some of these myths make video production seem too time-consuming, expensive and even out of reach for many businesses.
Let’s take a closer look at some of the most common myths about video.
Myth 1: A good video needs a large budget
This statement may have been true a number of years ago, but times have changed. The cost of video production changes drastically depending on the style of video you are producing, the number of locations you’re shooting in and the equipment you use.
There is a suitable video for every budget. The growing use of DSLR cameras for both filmmaking and corporate video production has helped keep budgets under control.
If you are worried about the cost, it’s best to talk to your chosen video production company. You can tell them your budget and the goal of your video, and they will hopefully brainstorm the most cost effective solution for you.
Myth 2: Every video a company produces has to be of the highest quality
When producing a corporate video, it is essential to think about the aim of the video and not just beautiful visuals. As mentioned above, you can come up with a good plan for every video to suit your budget.
If you have had many videos produced with a large budget, don’t feel that you need to match that budget for your next one. You should avoid unnecessary post-production work. Just because a video has very high-quality animation and text effects does not mean that it’s engaging.
Always remember the goal of your video and don’t get too carried away with aerial shots or cranes if they aren’t necessary. Simplicity is sometimes the most effective route to take.
Myth 3: Video distribution is complicated
Video distribution has become so simple and cost effective with the growing use of YouTube and Vimeo, two extremely popular and easy-to-use online platforms. You can talk to a digital marketing agency about the best times to share videos and on which platforms, but this can also be a DIY job!
Myth 4: I need a beautiful office to make a great corporate video
It is true that a visually appealing background will improve the aesthetic of your video and make it more pleasing to viewers’ eyes, but don’t worry too much if your office wouldn’t exactly grace the pages of an interior design magazine!
A good videographer can improve the look of a dull office with the use of lights and creative angles. If you really aren’t happy with the look of your office or building, you could shoot outdoors or even in a studio with a plain backdrop or a fake set.
Myth 5: Using a green screen will automatically make your video professional
In some cases, a green screen is a necessary addition, but it should be avoided where possible. It is very difficult to create a realistic shot when you’ve used a green screen. It can be hard to avoid the green screen bouncing off your subject, giving it green highlights.
The production cost is expensive as well as the post-production because of the mass of equipment, lights and setup time needed. Removing the green background from behind your subject in post production is time-consuming and expensive when done well.
Myth 6: I need to write a script for my video
As mentioned before in our earlier blog Top Tips for an Effective Video Testimonial, a script is not always advised for video production. Unless you are making a film or a commercial, a script should be avoided.
A non-scripted video allows for a more genuine response and will result in a more human connection between the speaker and the viewer.
You can ask the speaker/interviewee questions to help them as opposed to leaving them to give a long monologue, which can often come across too wordy and boring. The speaker could have a list of bullet points of the content that they need to cover to ensure they get the right point across without having to learn anything off.
Myth 7: Branded videos should always be short
While it is true that ‘less is more’, some videos need to be longer than others. The length suitable for a video completely depends on the amount of content to be covered.
Don’t leave out necessary content just to keep your video short. Instead, the video should be as long as it needs to be to get the message across in a concise way.
Our aim with this blog was to help dispel some of the common myths and misconceptions about video production and show you how it can be more easily achievable than you may have previously thought!