Recruitment Funnel Videos

Recruitment marketing videos inspire applicants to apply

Video can be hugely influential at all levels of the recruitment funnel reaching and attracting more candidates. You can showcase your company's brand and lifestyle in a compelling way and help candidates understand whether they are the right fit for your team – ultimately saving time and resources!

With video capturing the attention of potential recruits at all four stages of their journey – awareness, interest, desire, and action – is made simpler. A good recruitment video for instance will show what it is like to work for you and the engaging work environment candidates can expect.

Cultivate trust and engage new recruits with a video strategy

Videos are proven to improve the success of sales funnels and recruitment funnels. They can convey far more than text or still photography, increasing the number of applicants per job post.

If you want to develop a coherent video strategy to attract key talent, the 'Life At' video is the first to consider. This video presents the message of the company and its position as the ideal place to work for potential hires. This video can include 'talking head' style interviews with higher management as well as general employees. If hiring for specific roles you can create individual spotlight videos focusing on the role itself