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As screen sizes have grown, and internet connectivity has improved, watching videos on mobile devices has skyrocketed! Cisco’s forecast that two-thirds of all mobile traffic will be video by 2016. With these statistics, mobile devices cannot be ignored in the world of video. If you are creating videos for your company, it’s essential to make them mobile friendly.
Your website needs responsive video players
If you want to display video content on your website you not only need to ensure you have a responsive website, but you also that your video players are responsive. Essentially, a responsive video player is one that alters in size to suit the device the video is being viewed on. A responsive video player’s dimensions look appropriate for every screen size making watching videos more accessible on every kind of device. The more accessible your videos are, the more views they will receive. Talk to your web developer about making the video players on your website responsive.
Use eye-catching thumbnails
A thumbnail, also known as a splash screen, is the still image that fills the video player before you press play. This is often a still from within the video, but you can also create custom thumbnails. On YouTube, custom thumbnails are only available for verified accounts.
The thumbnail image is what entices users to click on your video, so it needs to stand out. A big bold image works well for all device sizes. When you are creating your thumbnail, you need to ensure it has strong visibility on the largest and smallest screen size that it will be viewed on.
Think about how small the thumbnail of your video may be on a phone screen - choose strong colours to make it stand out. If you are using text, make sure it is readable on a small phone’s screen.
You also need to make sure the play button overlay is visible on the splash screen as this is the most effective call to action on the web.
Here are examples of effective splash screens;
Keep videos short and strong
A short video will be more attractive to someone on the go. If the viewer is watching your video while on the bus or train they are most likely looking for something quick to entertain them while they’re waiting. People sitting at home on their desktop or laptop are more likely to watch a long video. The start of your video must be compelling to encourage viewers to continue watching more. Grab their attention with a shocking statement or funny joke.
Make your call to action accessible
YouTube annotations are a great tool for making a call to action but these are not visible on smaller screens. They are only visible on laptops and desktops. YouTube descriptions are also a great place to put your call to actions but on a small screen viewers are less likely to read them. This is why you should upload your videos to your website instead of just displaying them on YouTube. You should also close your video on a call to action but mobile viewers may not watch your video until the end, so it’s a good idea to have additional call to actions outside your actual video’s content for viewers to click on. Your call to action should be on the same page as the video itself.
This ‘Data Center Rap Battle’ video has an effective external call to action. Underneath the video player, the viewer has the option to vote for the winner.
Video viewers from mobile devices cannot be ignored. They are a huge percentage of your audience. If you want all of your viewers to have a great video experience make sure your videos are short and compelling, that you have a responsive website with responsive video players, large, eye-catching thumbnails, and call-to-actions that exist outside of the video player.