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By 2019, it’s predicted that consumer video traffic will account for more than 80% of all traffic online.
When it comes to online video for your business, a good place to start is usually with a company profile video. This is 90 second or two-minute long video which outlines a brief background of your company; its products or services, and its core values.
Of course, the main goal of your company profile video is to sell your brand in the best way possible, and the best way of doing this could be either through live action, motion graphics or a combination of both!
When deciding which approach to take, there are three key things you need to consider:
The following is a live action company profile video for Heterochem;
If you’re not entirely sure what motion graphics are, watch our explainer video below;
Budget can play a big part in helping you decide what style of video you want to employ. More often than not, it is assumed that motion graphics is easier and cheaper than live-action, after all, it’s just some designs on screen and there’s no need to hire actors, fancy equipment or employ a large crew. However, this is necessarily the case. Most video production companies will charge on a per hour basis. The hours put into designing graphics and animating them in After Effects can be triple, the hours (if not more!) put in by a small video team for a 90 second company profile video.
When it comes to turnaround for company videos, live action is the quicker of the two mediums. Although both styles require pre-production planning and storyboarding, as aforementioned, creating graphics and animating them can be much more time consuming.
So if you’re looking to get a company profile video shot ahead of the launch of your new website, or a promotional video for an upcoming event and time is of the essence, make sure that you bear this in mind when speaking to your chosen production company.
When deciding the best medium for your company profile video, it’s all about knowing what you want and how best to present your business or product to your online audience. Both live action video and motion graphics have their advantages perks, but it’s how best you can use each to showcase what you have to offer that will be the deciding factor.A combination of both can always be used too, like in the below video;