New Year’s Resolution - Join the Video Revolution!

New Year’s Resolution - Join the Video Revolution!

New Year’s Resolution - Join the Video Revolution!
2 min read
Georgina Wilson
Georgina Wilson 22 Jun 2015

Now that you’ve joined a gym (and stopped going), it’s time for your business to look forward towards the digital landscape of 2015. Of all the exciting developments in the digital marketing sphere, online video is arguably the one with the greatest potential.

Since the advent of mobile, consumers are watching more online video content than ever. As such, never has there been a better time to use video to showcase your business.

Having a video made for your business is no longer a costly and cumbersome undertaking. New technologies have streamlined the process allowing agencies to create quality content that won’t break the bank.

A well-produced, engaging video can boost SEO, drive traffic and boost sales.

  • Video traffic will account for a massive 69% of all consumer internet traffic by 2017.

  • Visitors are 2.6 times more likely to engage with a webpage that contains a video.

Source: nmpdigitalWistia

These figures show that it’s not just funny cat videos getting hits online!

For most business owners thinking about video, the two most likely concerns are:

  • How much will it cost?

  • How long will it take?

Having a video made for your business is not as expensive as it once was. Cameras are smaller, more powerful and, most importantly, cheaper.

At Web Together, the majority of our shoots are done with either a one or two person crew. Filming, sound recording, interviewing and editing with a small crew is a simplified approach which ultimately keeps clients’ costs low. The notion of a dozen people barging in with equipment, tripping over cables and money flying out the window is a thing of the past.

Video production doesn’t require the same time commitments it once did either.

The digital revolution, and more specifically the DSLR revolution, has made the process both quick and hassle-free. Now, it’s possible to set up and be ready to shoot in 5-10 minutes.

A 90 second corporate video complete with interviews and office cutaways could take as little as 2 hours to shoot.

To paraphrase Elvis Costello, writing about video is like dancing about architecture. With this in mind, please see the video below, a short business profile we recently produced at Together Video for Office Chairs Ireland.

The video was shot on-location in the Office Chairs showroom and took only 1 hour to shoot. Editing and completion took 3 to 4 hours. This means that in less than a day Office Chairs were presented with a piece of high-quality, engaging content that improved their SEO and strengthened their brand’s online presence.

That’s a pretty solid return on an investment.

Having a video on your site is no longer an expensive luxury: it is absolutely intrinsic to your marketing efforts in order to get your business seen in 2015.

If you are interested in learning more about the possibility of having a video produced for your company, give us a call today at (01) 681 4440 or email us at info@togethervideo.ie.

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