Sharing Video on Social: A Guide for SMEs

Sharing Video on Social: A Guide for SMEs

Sharing Video on Social: A Guide for SMEs
3 min read
Georgina Wilson
Georgina Wilson 31 Jan 2017

The last number of years has seen a huge surge in video content across all online platforms. And with video set to take up 74% o f all internet traffic in 2017, there’s never been a better time to get started with video for your business.

As a video agency, we often receive phone calls and email inquiries from small and medium-sized businesses who are looking to get video work done for their business. Although these inquiries are often specific regarding what style ofthey require, or the type of information they want to relay in their video, more often than not businesses don’t have an overall plan in place for their video once it is complete.

It’s important to remember that video is an investment, and like any investment, you want to see return for your business. So while embedding your video on your website can help create backlinks and improve overall ranking, it is important to get your video out on the appropriate platforms for increase brand or product recognition and your chance or virality!

It’s hard to keep up with the number of social channels via which you can target and reach new and existing customers. This blog outline the various platforms where you can promote your company video so that you can plan a strategy for its launch.

Breakdown of Platforms


Facebook also allows business pages to boost video content and create video ads, helping you reach your target audience and offers unique insights into how your video campaign performs.

Since acquiring Instagram in 2012, Mark Zuckerberg and the team at Facebook havethe photo sharing app into another fantastic vehicle to promotional video content for business.

With 300 million daily active users Instagram is becoming more and more popular by the minute, and by the end of December 2016, Instagram was showing more than 200 million video ads per month, compared to 3 million in September of the same year!

Instagram is all about the visuals, so if your product is interesting and eye catching - Instagram is the platform for your business.


One of the great features of Twitter video advertising is the choice. Your business can promote and poston its Twitter page, or choose to target specific users via a video advert, without the video appearing on your Twitter profile. Check out VidMob’s ‘How to Video’ so a step b y step on Twitter video here!

LinkedIn also allows you to sponsor your updates, like aboosted post. This is particularly useful if you are trying to target a specific industry with your video.

  1. Google searchYouTube over any other video platform. This means if someone is searching for content related to your video, there’s more of aof them coming across your business!

  2. If you want to host or embed your video on your website, or any other website, you’re going to need to upload to a video hosting platform - and with YouTube, this is completely free.


Although it doesn’t hold the same status in search as YouTube, Vimeo has what we consider to be benefits that are a bit more substantial, like no ads, password protection and better video content in general (i.e. not as many cat videos).

By the end of 2016, Snapchat rolled outnew style of, which shows up in between users ‘stories’, as well as announcing three new means of targeting that businesses can avail of through their advertising!

For more information be sure to check out Together Digital for a full range of video and digital marketing for your business! 

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