The Growing Affordability of Video - 7 Ways SMEs Are Taking Advantage

The Growing Affordability of Video - 7 Ways SMEs Are Taking Advantage

The Growing Affordability of Video - 7 Ways SMEs Are Taking Advantage
2 min read
Georgina Wilson
Georgina Wilson 03 Oct 2016

Video used to be for big brands only. The pitch has been well and truly leveled and now small and medium businesses are jumping on board to take advantage of the fast-growing medium.

Here’s how video delivers results and pays back its investment:

Also, for normal text search, Google appears to favour web pages that have video included on them.

To make the sale, you want to showcase what your product or service does quickly and efficiently - something which can easily be achieved in a 2-minute live action product video, or a motion graphics video highlighting a service.

Just remember; when posting videos to your company Facebook page, ensure that you upload the video directly. Facebook favours native video, which gets shared 157% more on the platform than YouTube videos.

4. Increase leads & sales

Including ‘video’ in the subject line of your email increases open rates by u p to 13%, while adding a screenshot from your video to the body of your email (and linking to a landing page) can double the number of click throughs to your website.

In addition to this, the combination of audio and visual used in video allows for a higher rate in consumer retention. Meaning there’s a stronger chance the viewers of your company video will remember your brand. This is especially helpful for smaller businesses who are trying to make a name for themselves.

7. Grab the attention of potential buyers - quickly!

Working with a reputable video production company with marketing knowledge can enable you to create an exciting video guaranteed to grab the attention of your audience in the first few seconds.

Embarking on a video marketing campaign can be daunting. However, it’s essential element to consider in the overall marketing of your business. If you’re ready to see a spike in your web traffic, leads and sales, contact Together Video on 01 681 4440 or email info@togethervideo.ie for a free quote. 

Back to all

Get Our Insights First!

Group 29Created with Sketch.

On Linkedin

Follow Us