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Hosting a business event can be the perfect opportunity for your company to showcase its achievements and successes to date while also promoting new offers or services to customers. Considering how much time and money you will spend on planning your business event, you will want to get the most out of it. This is where video can play a role.
By liaising with your video production crew in advance of the event and sending them the names and photos of the people you’d like to catch on camera, you could find yourself with a whole host of video testimonials which can be used not only to promote your event but also your brand.
Why leave it at that? Asking your guest an important question about your industry could have the potential to garner views for your video (and interest in your company!)
You can send it into your guests to thank them for coming and remind them of what a good time they had.
Video can be reused again and again. Don’t forget that if footage from this year’s event can always be used to promote next year’s. Ask your editor to make some slight changes to any text and title cards on your event video and then pop it on social media and on email to entice customers to book their places!