Video Jargon for Dummies - Part 3

Video Jargon for Dummies - Part 3

Video Jargon for Dummies - Part 3
5 min read
Georgina Wilson
Georgina Wilson 12 Jan 2016

In our third and final blog in the series ‘Video Jargon for Dummies’ is all about camera movement. Check out the first one to read up on framing and read the second one for information on camera angles. Each of these blogs explains typical videography terms to help marketers have a clearer understanding when discussing videos with their chosen agency. It is not essential to understand these, you can leave that to the video experts! However, it can be helpful in some cases if you have a particular style in mind and don’t know how to describe it!

In some cases keeping the camera still is very effective. The primary angle for a talking head interview is usually a still shot. Also, a lot of we bsites have banner videos that are generally taken on a still tripod. In these cases, a still shot works well. However, in many other instances, combining these still shots with movement will add an extra dynamic to the video.

In corporate videos, a lot of the ‘cutaway’ shots will be moving shots. The secondary angle of a talking head interview can also be very effective when moving.

See 0.39 - 0.43 seconds in this video we made for Codema, for an example of movement in a talking head shot.

There are nine primary methods of camera movement:

1. Pan:

A pan shot is when the camera scans a scene horizontally while its base is fixated on a certain point. The position of the camera does not change, only the direction it faces.

Panning is a great movement for sliding a shot from one person to another and for introducing a new element to a shot that was previously not visible in the frame. It is also an excellent movement for establishing a sense of location in your video.

See 0.07 seconds in this video we created for Codema .

2. Tilt:

A tilt is similar to a pan except, instead of the camera moving horizontally, it moves vertically. It is an up-down type of camera movement. Similar to a pan, the camera position remains stationary but the direction it faces changes.

This kind of movement can often work well to open or close a video. It is also a popular camera movement when introducing a character.

See 0.24 - 0.29 seconds in this video of North Bull Island, which we produced for Loveclontarf.ie .

3. Pedestal:

A pedestal shot is an up-down movement similar to a tilt, except for a pedestal shot the camera position moves, rather than the angle. A pedestal shot is moving the camera up or down while it is fixated in one location. This can be done by attaching a camera to a tripod that has an adjustable height.

See 0.55 - 0.58 seconds in this video . This is an example of a pedestal shot in an elevator. There is no movement of the camera or tripod, just the downward movement of the elevator.

4. Dolly:

Before you ask, no, this movement does not require a children’s doll! It is the term for when the entire camera moves forwards and/or backwards. The camera is typically mounted on a track, a motorised vehicle and sometimes even a plane.

Below is an example of a camera on a track. Tracks can range in size.

Dual-Track-Rail-Video-Slider-Dolly-Camera-DSLR.png

Source: cheesycam.com

See 0.0 to 0.03 seconds in this video we produced for GAA Handball, where the camera moves along a track, moving towards the ball.

5. Truck:

Trucking is similar to a dolly shot, except you are moving the camera from left to right instead of in and out. It is typically a movement past or alongside an object, possibly alongside the action in the shot. The camera moves along a path while facing sideways. The equipment used for a dolly shot is the same for a truck shot. Using a professional track gives the shot a fluid movement with little jerking. Trucking is also known as ‘tracking’ or a ‘crab shot’. When you are looking out the window of a moving car, your eyes are essentially ‘trucking’ along the scenery you’re driving by.

See 0.29 to 0.31 seconds in this video we produced for GAA Handball, where the camera moves along a track, from one side of the subject’s head to the other.

6. Crane:

These are similar to dolly and truck shots. The difference is that a crane shot is taken in the air. A crane shot is typically a more expensive shot as it requires a substantial piece of equipment called a ‘crane’, also known as a ‘jib’. This equipment can move up, down, left and right. It can swoop in towards an action or move diagonally out of it. A crane is used to film areas that may not be easy to reach manually, for example, the side of a cliff.

See 0.06 to 0.16 in this YouTube video for an example of a crane shot over a river.

6. Aerial:

An aerial shot is a variation of a crane shot. It is a shot taken in the air, from a bird’s eye view. A crane is sometimes used for aerial shots, but helicopters are another option if the crane does not go high enough. An aerial shot can move up, down, left and right but can also have no movement at all.

See 0.09 to 0.11 in this YouTube video for an example of a bird’s eye aerial shot over a road.

7. ARC:

An arc shot is when the camera physically moves in or out, similar to a dolly shot, except an arc shot moves on a curve instead of a straight line. The camera rotates around its subject. The distance from the subject remains the same (unless the subject moves) but the angle at which it views that subject changes. This camera movement works well with multiple cameras, but it is also possible with one camera. This movement is usually accomplished using a curved track.

Here is an example of a curved track / slider which is ideal or an arc shot

1.jpeg

Source: newsi.creativecow.com

8. Zoom:

Technically this isn’t a camera movement as the camera is not moving. It is a change in the focal length which gives the illusion of the camera moving closer or further away. As you zoom towards a subject, you are essentially magnifying it.

A smash zoom is a name given to a very fast zoom. A quick zoom can add energy to a fast-paced scene.

8. Dolly Zoom:

A dolly zoom is a technique that involves moving the camera closer or further away from a subject while simultaneously adjusting the focal length of a zoom lens to keep the subject the same size in the frame. This camera movement is commonly used by filmmakers to represent the sensation of vertigo. It is not commonly used in corporate videos.

See 2.02 to 2.04 seconds in this video to see the famous example of a dolly zoom in film Jaws.

9. Hand-held:

This movement only requires the camera and your hand! Without the use of stabilising equipment handheld movement results in much jerkier shots. In many cases, this stands out negatively, as overly shaky shots can be hard to watch, but it can also give an interesting effect when done well. Hand-held shots give a ‘fly-on-wall’ effect. You can move as you wish with a hand-held shot - up, down, left and right!

10. Steadicam:

A Steadicam is a device that gives the natural effect of a handheld shot but results in much smoother shots. This is a common choice of movement for point of view shots and ‘walk and talk’ sequences.

The realistic, unperfected movement, from handheld and Steadicam shots, can make the audience feel as though they are part of a scene, rather than spectators who can walk away freely.

Below is an image of a man wearing a Steadicam device.

1539af3cf34481.jpg

Source: accordequips.com

As you can see, there are endless movements and techniques you can use in videos. If you’ve seen any which you’d love to have in a video for your business, don’t be afraid to discuss this with your video agency in the pre-production stages.

For more tips and updates on video production, digital marketing, graphic and web design keep an eye on our blog

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