Back to all
Early in November Google made an announcement stating that YouTube would now support Virtual Reality (VR) videos. And already today the viewers can visit the Icelandic glacier and be part of the special performance by the violinist Tim Fain.
The main idea behind Virtual Reality video is to offer a true sense of physicality and distance. Many people will be familiar with this type of virtual Reality sensation, found ingame. However, now Google has made sure that its viewers are able to make, share and watch these creative videos themselves on Youtube.
All you will need is a mobile phone which supports Android and a Google Cardboard viewer which are available online. Google sells these recyclable viewers, but it is also easy to make one yourself. All you need is cardboard, lenses, magnets, velcro and a rubber band. Google also offer instructions on this if you’re the engineering type!
What does it mean for businesses?
Even though this new platform was only released on November 5th, companies such as Toms Shoes have already created a Virtual Reality video to tell their story. The huge movie franchise The Hunger Games has also jumped on the VR bandwagon by with the Hunger Games VR Experience only days before the premiere of their latest movie. There’s no doubt that more big brands will continue to take advantage of this amazing new user experience.
If you’re someone who enjoys 360 videos you will, without a doubt, love this new service from Google. Want to be part of the historic Apollo 11 mission to the moon along with Neil, Buzz and Michael? Now it can be almost a reality!