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An explainer videois a powerful marketing tool that can help you explain your product or service in a clear and compelling manner. It is a short video that breaks down complex concepts into easily understandable and relatable visuals, often accompanied by voiceover or text explanations.
Explainer videos are hugely beneficial to your marketing efforts because they capture attention and deliver information in an engaging way. With their ability to simplify complex ideas and present them in an easy-to-understand format, explainer videos can help you to effectively communicate your message, increase brand awareness, drive customer engagement, and ultimately, boost your conversion rates.
Are explainer videos effective?
In a world where attention spans are short and competition is fierce, explainer videos do offer an impactful means to captivate your audience and make a lasting impression on potential customers. So in this blog, we will explore 7 key benefits of incorporating explainer videos into your marketing strategy to achieve growth.
1. Simplify complex concepts
One of the primary benefits of explainer videos is their ability to simplify complex ideas or concepts. Whether you offer a technical product or a sophisticated service, explaining it in a concise and visually appealing way can be challenging. Explainer videos break down information into easily understandable visuals, animations, and narration.
This helps to effectively communicate your value proposition and ensure that your audience comprehends the key features and benefits of your product or service.
2. Boost engagement and retention
Explainer videos offer a dynamic format that keeps viewers engaged. Studies have shown that viewers retain information better when presented in video format compared to text alone. This enhanced engagement and retention increase the likelihood of your audience remembering and acting upon the information conveyed in your explainer video.
3. Increase conversion rates
Research has consistently shown that including an explainer video on your website or landing page can significantly increase conversion rates. The combination of compelling visuals, clear messaging, and effective storytelling helps build trust and credibility with your audience. This increased understanding and emotional connection can often result in higher conversion rates and more qualified leads
4. Enhance brand awareness and recognition
Our design team is dedicated to developing a branded storyboard that perfectly aligns with your video, effectively communicating your identity and visual essence in your explainer. This approach ensures that your viewers immediately connect with your brand, increasing awareness and making your brand more memorable right from the very first interaction.
Consistently using explainer videos across various marketing channels can help reinforce your brand image and establish a distinctive identity in the minds of your target audience.
5. Improve SEO and website performance
Search engine optimisation (SEO) contributes to higher search rankings and increased organic traffic. Explainer videos can significantly enhance your SEO efforts. Search engines like Google often prioritise video content in search results, providing an opportunity to increase your website's visibility and attract more visitors. Including keywords, relevant tags, and a compelling video description can help improve your video's ranking in search engine results pages.
Additionally, explainer videos have been shown to increase the time visitors spend on your website, reducing bounce rates and signalling to search engines that your website provides valuable content.
6. Easily shareable
Explainer videos offer a distinct advantage – they are highly shareable. Viewers are more likely to share videos with their networks, amplifying the reach of your message. By incorporating social sharing buttons or embedding options, you empower your audience to easily share your explainer videos on various platforms, such as social media, email, or messaging apps.
This organic sharing not only increases your brand's exposure but also allows your message to reach new audiences who may have never come across your product or service otherwise.
7. Good return on investment (ROI)
When it comes to evaluating the effectiveness of marketing efforts, return on investment (ROI) is an important metric. While the initial production cost of high-quality explainer videos can vary, they often prove to be a worthwhile investment in the long run.
The engaging nature of explainer videos helps increase conversion rates, drives sales, and contributes to brand awareness and recognition. As a result, the revenue generated from increased conversions and customer acquisition can outweigh the initial production expenses, providing a positive return on investment. Additionally, explainer videos have a longer shelf life, making them a cost-effective marketing asset that can be repurposed across different platforms and campaigns.
Explainer videos on websites
In summary, an explainer video can offer a range of benefits if you are looking to effectively communicate the value of your product or service. These videos simplify complex concepts, boost engagement and retention, enhance brand awareness and recognition, improve SEO and website performance, are easily shareable, and can provide a good return on your investment.
By harnessing the power of visual storytelling and leveraging the versatility of explainer videos, you can attract your target audience more effectively, build trust, and drive conversions. Incorporating explainer videos into your marketing strategy will help unlock these valuable benefits, so you can stay ahead in a competitive market.