Attract, Convert and Close with video... Video continues to be one of the most effective elements in a digital marketing strategy. Humans find videos more engaging and more memorable than any other content format out there. When it comes to supporting your sales funnels, it is no longer a nice to have, it’s a necessity.
Top of Funnel - Awareness
Videos can be used to drive prospects into your sales funnel and to engage them with your proposition. Typical videos here include:
Thought leadership videos
Re-purposed webinar footage
Middle of Funnel - Evaluation
At this stage, the prospect knows the basics about your company. They are now into deeper evaluation. It's time to get more detailed about your proposition. Typical videos at this stage include;
Product Explainer Videos
Bottom of Funnel - Conversion
Video so often overlooked at this stage of the funnel but can have a huge impact on your conversion metrics. Typical videos here include:
We Videos That Get Results
Videos are proven to improve the success of sales funnels and recruitment funnels. They can convey far more than text or still photography.