2D Animation for VFI & Drink Aware – Understanding Morning-After Driving Limits

To raise awareness of how long alcohol can remain in your system, especially in the “morning after” period — helping to reduce road incidents and inform the public.

We worked with VFI and Drink Aware to produce an animation that makes an important safety message digestible, accurate and shareable — all without sounding judgemental or overwhelming.

The video needed to:

• Explain a complex topic in a clear, non-technical way

• Communicate risks and timeframes around blood alcohol content

• Maintain a neutral, non-lecturing tone

• Be suitable for use by pubs, social campaigns, public agencies

• Appeal to a wide adult audience across age groups

We created a 2D animated explainer with a friendly but informative style:

• Developed a simple script focused on common misconceptions

• Used engaging animation to depict scenarios, timeframes and BAC estimates

• Delivered in multiple formats for use in social, pubs, ads and web

Tone: reassuring, clear, practical — designed to inform, not lecture.

The video is now used to:

• Support national Drink Aware campaigns

• Be shared in hospitality settings and pub awareness materials

• Appear on road safety social channels and websites

• Promote a better understanding of the “morning after” risk around driving

Services Used

• 2D Animated Explainer Video

• Public Awareness Campaign Production

• Health & Safety Visual Storytelling