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Library Association of Ireland
Promotional Video for LAI – Who We Are, What We Do
2022
Library Association of Ireland
Promotional Video for LAI – Who We Are, What We Do
2022
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Case Study
Inspiring Legacy Giving for Irish Guide Dogs
Year2022
ClientIrish Guide Dogs for the Blind
SectorTestimonial / Non-profit
Service TypeTestimonial & Case Study Video / Post-Production & Editing / Live Action Filming
Video TypeBrand
A heartfelt video telling the real story behind one woman’s decision to leave a gift in her will - in support of future guide dog partnerships.
OBJECTIVE
To raise awareness of IGDB’s legacy giving programme and encourage donors to consider leaving a gift in their will.
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THE CHALLENGE
This project needed to:
Tell a personal story with depth and honesty
Show how a donor’s decision could impact future generations
Align with IGDB’s tone of warmth, empowerment and positivity
Be suitable for long-term use across digital, events and estate planning materials
Legacy fundraising requires a careful emotional balance — one that respects the viewer, avoids over-sentimentality and builds trust.
OUR APPROACH
Together Video led the end-to-end creative process:
Pre-production meetings to map a natural storytelling structure
Filmed on location with Emma in a relaxed, conversational format
Included relevant cutaways of Emma with dogs, IGDB materials and home setting
Integrated on-screen graphics to reinforce messaging on legacy giving
Delivered short and full-length versions for website, YouTube and donor email campaigns
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OUTCOME
The finished video has supported IGDB’s legacy communications across:
Their official website
Digital donor engagement campaigns
Awareness drives during Wills Weeks and planned giving initiatives
Services Used
Corporate & Charity Video Production
Live Action Filming
Post-Production & Editing
Subtitling & Accessibility
Need to tell a story that moves people — and drives action?
Let’s work together to create powerful, lasting video content for your cause.
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