Community Fitness Video for NEIC – Operation Reactivation

To highlight the success and impact of Operation Reactivation — a post-lockdown community fitness programme aimed at reintroducing physical activity and social wellbeing to Dublin’s NEIC through accessible, inclusive outdoor events.

This video needed to:

• Show community participation across age groups and fitness levels

• Convey the positive, post-lockdown message of health recovery through movement

• Be filmed outdoors with dynamic, multi-location shots

• Feature key partners and signage without being overly branded

• Be used for campaign reporting, local outreach and government comms

We captured multiple events and activities in a cinematic, fast-paced edit:

• Filmed in parks, pitches and streets during live events and workshops

• Captured footage of:

  • Group fitness classes

  • Family-friendly sporting challenges

  • Community-led instruction

  • Children and adults engaging together

• Focused on movement, smiles, and post-COVID energy

• Cut with uplifting music and simple title overlays to reinforce the campaign theme

Tone: uplifting, inclusive, energetic — designed to reflect local pride and progress.

The video was used by NEIC to:

• Promote community engagement in public health initiatives

• Report back to funders and stakeholders on programme success

• Support wider NEIC visibility through social and local media

• Encourage further participation in follow-up community programmes

“This video brought the campaign to life. It showed real people reconnecting — and reminded us all how important shared physical activity is for wellbeing.”

Services Used

• Community Campaign Video Production

• Public Health & Sports Events Filming

• Multi-location Live Action Capture