Live Action Promo for The Snapper - A Stage Classic Reimagined

To create a vibrant, cinematic promo capturing the humour, chaos and working-class heart of The Snapper — helping to drive ticket sales and promote the return of a Dublin classic to the stage.

We worked with the Gate Theatre to deliver a live-action promo that feels as sharp, authentic and fast-paced as the play itself.

The video needed to:

• Capture the tone of the show — cheeky, heartfelt, chaotic and unmistakably Dublin

• Feature cast in motion, but without revealing too much

• Appeal to new audiences and long-time fans of Roddy Doyle’s work

• Be suitable for social campaigns, digital ads and theatre screens

• Reflect the Gate’s brand while honouring the spirit of The Snapper

We filmed a combination of rehearsal footage and behind the scenes to create a kinetic, character-driven promo:

• Focused on key characters and comedic timing to evoke audience connection

• Used stylised editing and high-tempo music to reflect the energy of the piece

• Highlighted set design, movement and tone without revealing major plot beats

Included a concise call to action to book now at the Gate Theatre

The video was used by the Gate Theatre to:

• Promote the production across Facebook, Instagram, Twitter and YouTube

• Increase awareness and interest in Roddy Doyle’s theatrical adaptations

• Generate advance bookings and digital buzz

• Support press coverage and email marketing campaigns during the show’s run

Services Used

• Theatre & Stage Promo Filming

• Arts Marketing Video Production

• Performance Highlight Editing