Customer Testimonial Video for Willow Warm – Eco Briquettes That Make a Difference

To build trust with prospective customers through a real-life story — highlighting Willow Warm’s environmental benefits, ease of use and home comfort value.

Willow Warm approached Together Video to capture a natural, relatable customer experience — designed to showcase both the product and the personality behind the purchase.

The video needed to:

• Be genuine, unscripted and human

• Demonstrate product benefits (long burn time, low smoke, Irish-made)

• Appeal to environmentally aware home-heating customers

• Feel authentic and personal, not polished or salesy

We filmed a relaxed, real-life interview with Maureen in her home, supported by everyday lifestyle B-roll that captures her warmth and routine.

• Conducted an on-camera interview with light prompting

• Captured scenes of Maureen lighting the fire, using the product and relaxing

• Kept the edit simple, warm and uncluttered

• Added brand-aligned text callouts and a clear call to action

• Delivered a version for website, social media and digital campaigns

Tone: personal, honest and feel-good — letting the customer do the talking.

The testimonial is now used across:

• Willow Warm’s product pages and homepage

• Retailer outreach and digital ads

• Social media to build credibility and user trust

Campaigns promoting sustainable home heating

Services Used

• Testimonial Video Production

• Interview-Based Storytelling

• Sustainability Product Video