Addiction Recovery Story Told Through Kinetic Typography for the Rutland Centre

To share the true story of an addiction survivor, using animation to protect identity while building empathy, understanding and hope for others.

We partnered with the Rutland Centre to develop a moving, typography-led video that could help break the stigma around addiction and highlight the life-changing support they provide

The story needed to:

• Maintain anonymity while retaining emotional honesty

• Represent the internal experience of addiction and recovery

• Avoid cliché or sensationalism

Be suitable for awareness campaigns, education and fundraising

We produced a kinetic typography animation using a real transcript from “Patrick” (a pseudonym), shaped into a tightly edited, emotionally layered script.

• Created a visually dynamic word-based animation to reflect the intensity of the story

• Matched font movements and pacing to the narrator’s emotional rhythm

• Used dark-to-light tonal shifts to reflect the movement from struggle to hope

• Delivered in a short, impactful runtime with subtle background music for tone

The anonymity added power — letting the story stand on its own terms.

The video is used by the Rutland Centre to:

• Support public awareness campaigns

• Provide accessible, stigma-free education on addiction and recovery

• Share real impact with donors and partners

Use in talks, schools and outreach events

Services Used

• Animated Campaign Video Production

• Kinetic Typography & Narrative Scripting

• Mental Health & Charity Video