ETU and the value of immersive learning

To create an authentic About video that captures ETU’s mission, platform and people through a balanced mix of talking-head storytelling and brand-focused visuals.

ETU wanted a video that:

• Felt personal, grounded and team-driven

• Balanced vision and personality

• Could be used across web, social, hiring and investor decks

• Featured key spokespeople without relying on scripted delivery

We filmed unscripted talking-head interviews with Declan Dagger and Katie Laidlaw, two senior voices at ETU and wove their perspectives into a cohesive brand narrative:

• Filmed interviews in a relaxed, interview-style format

• Captured b-roll of both speakers working, meeting and engaging with the platform

• Used natural light and shallow depth of field for a warm, focused aesthetic

• Structured the final edit around key themes: what ETU does, why it matters and who’s behind it

• Included subtitles and formatting for LinkedIn and embedded player use

The result is a genuine, people-first video that reflects ETU’s brand tone: thoughtful, purposeful and globally impactful.

Outcome

The video is now used across:

• ETU’s About page and corporate website

• Sales presentations and investor materials

• LinkedIn and other employer branding campaigns

• Internal storytelling and onboarding tools

Services Used

• About Us Video Production

• Interview Filming & Direction

• Post-Production & Brand Editing