Explainer Video for Beyond – Smarter Accounting, Outsourced

To position Beyond as a modern, tech-enabled outsourced accounting partner, while explaining key service offerings in a light, engaging way that speaks directly to time-poor business owners and finance leads.

We created a brand-aligned explainer video for Beyond that positions them as a strategic finance partner — not just an accounting provider.

Beyond needed a video that:

• Explained what outsourced accounting actually means in real terms

• Highlighted their core offerings: bookkeeping, reporting, payroll, compliance and strategic support

• Felt modern, professional, but friendly

• Could be used across web, email, social and pitches

• Helped drive lead generation and sales conversations

We delivered a clean 2D motion graphic piece that:

• Opens with the problem statement: time-strapped businesses managing messy internal finance

• Introduces Beyond as a partner who handles finance from start to finish

• Visualises services like:

  • Cloud-based bookkeeping

  • Monthly reporting & dashboards

  • Payroll & tax compliance

  • CFO-level strategic insight

• Uses iconic design and smooth animation for clarity and pace

• Ends with a strong call to action and contact prompt

Tone: calm, capable, contemporary — designed for founders, CFOs and operations teams alike.

The video is now used by Beyond to:

• Feature on their homepage and services page

• Share in sales outreach and onboarding emails

• Post on LinkedIn and digital ad channels

• Help explain what makes them different from traditional accountancy firms

Services Used

• 2D Animated Explainer Production

• Professional Services Marketing Content

• B2B Video for Financial Firms