Explainer Video for the Clubforce App – Communication Without Compromise

To demonstrate how the Clubforce App improves communication for GAA clubs while ensuring full GDPR compliance — helping clubs adopt digital tools confidently and easily.

We created a 2D animated explainer for Clubforce that simplifies their core message: better communication for clubs, without the data risk.

Clubforce needed a video that:

• Spoke directly to coaches, parents, volunteers and club managers

• Showed the mess and risk of traditional communication tools (WhatsApp, group texts, spreadsheets)

• Explained GDPR risks clearly, but without scaring viewers

• Promoted the app as easy, all-in-one and secure

• Could be used in club meetings, ads, app stores and online campaigns

We developed a concise and dynamic motion graphic explainer with a focus on clarity and relatability:

• Built a storyboard around “before and after” scenarios

• Created animated characters for typical club roles (coach, parent, secretary)

• Highlighted key features:

  • Centralised communication

  • Event scheduling

  • GDPR-safe messaging

  • App-based alerts and updates

• Ended with a clear call to action to download or learn more

Tone: friendly, trustworthy, helpful — designed to reassure and empower club communities.

The video is now used by Clubforce to:

• Promote the app across GAA and grassroots networks

• Onboard new clubs and administrators quickly

• Help explain the value and legal safety of the platform to hesitant clubs

Services Used

• 2D Animated Explainer Production

• Sports Technology Promotion

• Compliance & Messaging Clarity