Explainer Video for Dublin Cemeteries Trust – How to Buy a Grave at Glasnevin

To guide the public through the process of buying a grave with clarity, compassion and trust — supporting pre-need planning and demystifying burial options.

We worked closely with Dublin Cemeteries Trust to create a resource that helps individuals and families feel more confident and informed when approaching this important life decision.

The video needed to:

• Handle the topic of burial and planning with sensitivity

• Provide clear, step-by-step information

• Be accessible, trustworthy and warm

• Reflect the history and tone of Glasnevin Cemetery

Support both website FAQs and direct client enquiries

We filmed a live interview with Daniel, a team member from Dublin Cemeteries Trust, speaking directly to camera in a calm and professional tone.

• Integrated his voice with visuals of key locations at Glasnevin Cemetery

• Showed real-life pathways and settings involved in the customer journey

• Used gentle motion, natural lighting and respectful pacing

• Delivered with subtitles and optional voiceover cut for wider accessibility

Tone: clear, respectful and practical — designed to reassure and inform.

The video is now used by Dublin Cemeteries Trust to:

• Support enquiries and reduce pressure on their customer care team

• Embed within the Glasnevin Cemetery website and FAQs

• Share via email, social media and planning conversations

• Help position DC Trust as transparent, caring and professional

Services Used

• Live Action Customer Journey Video

• Interview & Site Filming

• Public Information Content