IFAC Brand Launch Event Video – Celebrating a New Identity

To document the launch of IFAC’s new brand and website with a dynamic event video — showing team engagement, brand values and future-facing momentum.

We worked with IFAC to create a vibrant event video that marks a significant milestone in their evolution — blending interviews, visuals and team atmosphere.

This was a pivotal moment in IFAC’s journey. The video needed to:

• Reflect the excitement and meaning behind the rebrand

• Capture staff reactions and buy-in through vox pops

• Represent the professional yet approachable brand tone

• Be suitable for internal pride, client comms and LinkedIn sharing

We embedded a mobile crew at the event to cover all key moments and voices:

• Filmed speeches, branding reveals and team celebrations

• Conducted short, natural interviews with attendees on their reaction to the rebrand

• Captured B-roll of networking, visuals of new brand assets and team engagement

• Edited the video to include text overlays and brand-aligned motion graphics

• Delivered in multiple versions for social, internal comms and website use

Tone: upbeat, clean and people-first — a video that unites staff and promotes culture.

The video is now used by IFAC to:

• Share the launch moment internally across teams

• Promote the new brand on social channels and website

• Create a lasting asset tied to company culture and transformation

• Inspire future hires and clients with a sense of energy and purpose

Services Used

• Event Highlights & Brand Launch Filming

• Vox Pop Interview Capture

• Internal Communications Content