Promotional Video for LAI – Who We Are, What We Do

To promote the value and scope of LAI — its people, services and support — while encouraging new members to engage and existing ones to take pride in their profession.

We partnered with LAI to create a compelling, people-first video that celebrates the library profession in Ireland — and explains why the Association matters.

The video needed to:

• Capture LAI’s role as a national network and professional voice

• Be useful for both promotional and recruitment purposes

• Feature real librarians and real locations

• Reflect diversity across public, academic, archive and special libraries

• Work across web, social media, conferences and membership events

We designed a hybrid live-action format that combines several storytelling layers:

• Filmed talking-head interviews with LAI representatives discussing values and impact

• Captured B-roll footage from two well-known Irish libraries, showcasing real environments

• Included still photography and testimonials from across the sector

• Added graphic/text overlays to bring in quotes and mission highlights

• Delivered in full-length and shortened versions for different channels

Tone: professional, warm and inclusive — with a clear narrative on why libraries and librarians, matter.

The final video is being used by LAI to:

• Introduce the Association at public and academic sector events

• Promote membership through LinkedIn and industry newsletters

• Share pride in the profession through internal comms and conferences

• Reinforce the role of libraries in knowledge, inclusion and community engagement

Services Used

• Mixed-Media Promotional Video

• Live Action Filming & Interview Direction

• Non-Profit and Sector Storytelling