International Recruitment Video for Collen Construction

To attract skilled workers to Collen’s Sweden-based construction sites by showcasing team culture, site conditions and benefits.

The brief was clear: communicate that Collen offers safe, professional and rewarding construction roles in Sweden, while also:

• Capturing authentic footage on-site (despite weather/time constraints)

• Including bilingual voiceover for reach and clarity

• Framing Sweden as a positive relocation opportunity

Aligning with Collen’s wider employer brand and HR messaging

Our Approach

We focused on quick-turnaround, impactful visuals that balance information with inspiration.

• Shot on location in Sweden with real site teams

• Captured B-roll of team activity, equipment, housing and working environments

• Developed a voiceover-led script based on Collen’s value propositions

• Edited with AI-assisted subtitling and versioning for multi-platform release

• Delivered short and full-length versions for LinkedIn, job boards and internal HR use

Tone: professional, human, straightforward — designed to earn trust and action

The final video helped:

• Drive interest in open roles in Sweden

• Support Collen’s LinkedIn and website recruitment efforts

• Strengthen internal morale and alignment with the company’s international expansion goals