Soil Health Awareness Video for Safer Phosphates Foundation

• To educate the public on how heavy metal contamination in soil affects human health and promote safer phosphate fertiliser use, with a clear CTA to visit the foundation’s website.

We partnered with the Safer Phosphates Foundation to bring a critical but under-communicated issue to life — showing how poor soil health can affect the entire food system. The result is a powerful, human-focused story told through the voice of an Irish farmer.

The issue of heavy metal contamination in soil is both invisible and complex. The foundation needed a way to explain this clearly, without fearmongering or jargon and connect it to something viewers care about — their health and food. The goal was to make soil safety personal, not just scientific.

We filmed on-site with Irish farmer Kevin Nolan, whose passion for responsible soil management gave the issue a credible, relatable voice. To support the interview:

• We shot B-roll of crops, soil testing and daily farm life

• Edited with a focus on clarity, empathy and factual delivery

• Designed for use on social, websites and educational platforms

Delivered with subtitles and clean sound for maximum accessibility

The video is being used across:

• The foundation’s website and video library

• Social media campaigns tied to World Soil Day and sustainability initiatives

• Educational webinars and awareness events across Europe

“Kevin made the issue real. This video helped us explain complex science in a relatable way — and it continues to drive engagement online.”