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Case Study

Planning Your Journey – Customer Information Video for Dublin Cemeteries Trust

Year2024
ClientDublin Cemeteries Trust
SectorNon-profit / Corporate
Service TypeCorporate Video / Post-Production & Editing / Social Media Video / Live Action Filming
Video TypeBrand

A direct-to-camera explainer featuring Daniel from Dublin Cemeteries Trust, supported by visuals of Glasnevin Cemetery


OBJECTIVE

To provide clear, respectful information for individuals and families considering the purchase of a grave, through a simple, accessible video.


THE CHALLENGE

Communicating end-of-life planning requires sensitivity, clarity and trust.

This video needed to:

  • Present accurate information in a calm, reassuring manner

  • Be accessible to viewers of all ages and backgrounds

  • Reflect the dignity of Glasnevin Cemetery and the heritage of the Trust

  • Balance informative tone with empathetic visuals

Be suitable for embedding on the DCT website and sharing with support organisations

Dublin Cemeteries Trust approached us to create a straightforward informational film that would guide viewers through a potentially emotional and unfamiliar process. The result is a calm, direct and reassuring explainer video suitable for web and public use.


OUR APPROACH

We produced a live action video with a strong, respectful aesthetic:

  • Filmed a seated talking head interview with Daniel, using a natural, open tone

  • Captured supportive B-roll footage of Glasnevin Cemetery, including walkways, signage and memorial gardens

  • Structured the content into chapters for clarity (e.g. enquiry → selection → purchase → support)

  • Delivered a subtitled final edit for accessibility compliance

  • Created clean intro and outro graphics for brand consistency

The tone is informative yet human — designed to inform without overwhelming.


OUTCOME

This video now supports Dublin Cemeteries Trust by:

  • Helping guide prospective clients through the purchasing process

  • Reducing information burden on frontline staff

  • Strengthening the Trust’s commitment to transparency and care

Enhancing the user experience on the DCT website and in printed QR-linked materials

Services Used

  • Corporate Video Production

  • Live Action Filming

  • Interview-Based Storytelling

  • Post-Production & Subtitling

Need to communicate complex or sensitive information with clarity and care?

We produce professional, respectful videos that inform, support and connect.