Talk-Show Style Video Series for Arrow IE – Leadership Lessons Over a Puzzle

To create an engaging, content-rich video series that positions Arrow IE as a platform for leadership thinking, values-driven growth and authentic industry conversation.

We partnered with Arrow IE to bring their creative concept to life — combining professional insight with a human-centred format that breaks the usual corporate mould.

This branded content series needed to:

• Feel high-quality and polished while remaining relaxed and conversational

• Spotlight leaders across industries in a fresh, engaging way

• Align with Arrow IE’s brand voice and B2B positioning

• Work as standalone episodes and as a cohesive series

• Be suitable for social media, email marketing and YouTube syndication

We brought a TV-style setup to life with a modular, branded content structure:

• Filmed each interview in a two-camera setup for coverage and pacing

• Delivered full episodes and short-form promotional cuts for campaign use

Tone: professional, approachable, thoughtful — showing leadership in a relaxed, human format.

The Leadership Challenge series is now used by Arrow IE to:

• Position themselves as thought leaders and brand storytellers

• Build engagement through episodic video marketing

• Strengthen executive partnerships and brand credibility

• Generate content for LinkedIn, YouTube and leadership campaigns

Services Used

• Branded Interview Series Production

• Multi-Episode Format Strategy

• Talk Show Filming