World Soil Day Interview with Ronald Vargas – UNFAO & Safer Phosphates

To produce a globally relevant interview piece that raises awareness of soil degradation and the need for cadmium-free fertilisers, aligning with World Soil Day 2023.

This video was commissioned as a centrepiece for the Safer Phosphates Foundation’s campaign surrounding World Soil Day. The aim: share expert insights from a global leader in soil health to promote action and awareness around sustainable farming.

Communicating the urgency of global soil degradation in a way that is:

• Scientifically credible yet public-facing

• Concise enough for digital campaign use

• Visually engaging for social media and educational contexts

Tied clearly to World Soil Day 2023 themes

We led this interview production with Ronald Vargas, a leading voice on global soil health at the UNFAO.

• Recorded an on-camera interview with professional framing, lighting and audio

• Supported the message with contextual b-roll and soil/environment visuals

• Edited the piece into a tight, subtitled format ready for social and web use

• Branded the video with World Soil Day and Safer Phosphates identity elements

Balanced scientific facts with human relevance for a general audience

The video became a featured part of Safer Phosphates’ 2023 World Soil Day campaign:

• Published on their website and social media channels

• Shared widely across agricultural and sustainability networks

• Viewed by stakeholders from across the farming, environmental and policy sectors

• Helped build credibility for the foundation’s mission in the eyes of global partners

Services Used

• Interview-Based Video Production

• Environmental Awareness Campaigns

• Post-Production & Subtitling