From Concept to Screen: AI's Impact on B2B Video Production

Marketing Advice - 05.10.23

In marketing, staying ahead of the competition often means adopting cutting-edge technologies Artificial Intelligence (AI) has been a game-changer in various industries, and the B2B marketing space is no exception. In recent years, AI has made significant strides in revolutionising video creation for B2B marketers. 

What Is AI Video? 

AI video refers to video content that is created, enhanced, or optimised using artificial intelligence technologies. In this blog, we will explore how AI is reshaping video production by strengthening analytics,  enhancing visuals, transforming storytelling, aiding in pre-production planning, and storyboarding, and even delving into AI's role in audio enhancement. We'll conclude by highlighting why AI has a role to play in the future of video creation in B2B marketing. First, let’s quickly explore AI and video analytics. 

AI and Video Analytics 

AI and video analytics involve using artificial intelligence to analyse video content. With AI-driven algorithms, it becomes possible to automatically analyse vast amounts of video data. This analysis can encompass a wide range of applications, including:

  • Content Recommendation: Streaming platforms use AI to understand user preferences and suggest personalised video content, increasing user engagement.

  • Audience Engagement: In video marketing, AI can measure viewer engagement by tracking metrics like watch time, click-through rates, and viewer demographics. This information helps marketers refine their content and strategies.

  • Visual Recognition: AI can identify objects, faces, and even emotions within videos, enabling businesses to extract valuable data from their content.

By harnessing AI, businesses can gain valuable insights and make data-driven decisions based on the content and viewer behaviour within their videos. But really, one of the most noticeable ways AI is changing B2B Video Marketing is through visual enhancement. 

Visual Enhancement 

AI-powered tools have been developed to improve visuals and remove imperfections from video footage. AI algorithms can also be used to upscale lower-resolution footage, making it suitable for high-definition displays. This capability is particularly valuable when repurposing older content or incorporating user-generated content into marketing campaigns.

Transforming Storytelling

AI has brought a new dimension to storytelling in B2B marketing videos. Natural Language Processing (NLP) algorithms analyse large datasets to identify trends, keywords, and audience sentiments. This data-driven approach enables marketers to craft narratives that resonate with their target audience more effectively.

Moreover, AI-powered tools can generate personalised video content at scale. By analysing user data and behaviour, these systems can create customised videos that speak directly to individual clients or segments of the audience. This level of personalization can significantly increase viewer engagement and conversion rates.

Pre-Production Planning and Storyboarding

AI isn't limited to post-production enhancements; it can also play a crucial role in the planning stages of video creation. AI-driven analytics tools can provide insights into what type of content performs best in your industry, helping you make informed decisions about video topics and formats.

AI tools have also developed capabilities to sketch out scenes and generate storyboards for video when prompted with directions.

Audio Enhancement

While visuals are vital, audio quality is equally essential in video production. AI is making strides in audio enhancement, too. Noise reduction algorithms can clean up audio recordings, removing unwanted background noise and improving overall sound quality. Voice recognition technology can even generate captions or subtitles in real time, making your videos more accessible to a broader audience.

AI and the Future of B2B Video Creation

AI is transforming B2B video creation in multiple ways, enhancing visuals, storytelling, planning, and audio quality. As B2B marketing becomes increasingly competitive, the ability to create high-quality, personalised videos efficiently is becoming a significant differentiator. AI's data-driven insights, automation, and personalisation capabilities position it as an important component of future video creation for B2B marketing. 

Embracing AI in video production not only saves time and resources but also elevates the overall quality of your content. B2B marketers who harness the power of AI-driven video creation can better engage their target audience, convey their message more effectively, and achieve their marketing goals more efficiently. 

Thinking about AI-powered video enhancement? Reach out to Together Video to explore how we can elevate your content.