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Case Study
Animated Launch Video for JPD Financial – B2B Finance Platform Introduction
Year2020
ClientJPD Financial
SectorTestimonial
Service TypeExplainer Video / Corporate Video / Voiceover & Audio / Social Media Video / Motion Graphics & Animation / Post-Production & Editing / Scripting & Storyboarding
Video Type2D Motion Graphics / Animated Explainer
An animated launch video introducing JPD Financial’s core offering — built for global use across web, sales and product communications.
OBJECTIVE
To support the brand launch of JPD Financial’s platform with a clear, accessible video explaining their core value proposition and competitive strengths.
JPD Financial required an animated launch asset that would translate their complex recovery and supplier credit solution into a simple, compelling message for decision-makers and procurement teams.
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THE CHALLENGE
The platform launch needed:
A clear, non-technical introduction to the product and service
A tone of trust, authority and innovation
Visual alignment with the new brand identity
Multi-channel usability for web, presentations and digital campaigns
“The video helped us put our best foot forward — explaining a sophisticated solution in under two minutes with clarity and brand consistency.”
OUR APPROACH
We produced a 2D animated video with motion-led structure and clean typography:
Scripted in close collaboration with the JPD Financial team
Developed custom visual metaphors to explain supplier credit recovery and service automation
Animated within brand colours, fonts and iconography
Added subtle data-style motion design to reflect enterprise credibility
Delivered subtitled and voiceover versions for flexible use in presentations and online
Tone: confident, intelligent and efficient — mirroring the product itself.
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OUTCOME
JPD Financial launched the video as part of:
Their website refresh and brand rollout
Sales enablement tools for pitching to enterprise clients
B2B marketing and awareness campaigns
Global onboarding and introductory materials for procurement professionals
Services Used
Explainer Video Production
Financial Services Video Content
Motion Graphics & Brand Animation
Next Case Study
Launching a platform or product in a complex space?
We help financial, SaaS and service brands simplify their message with high-quality animated video.
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