Economic Impact Explainer for Irish Funds – Understanding the Indecon Report

To make the findings of the Indecon Report more engaging and widely accessible, using animation to illustrate statistics, growth, and industry impact across Ireland.

The video needed to:

• Summarise a complex economic report full of data and terminology

• Highlight key contributions of the funds industry to:

  • GDP

  • Jobs

  • Regional impact

  • International competitiveness

• Maintain professional tone and credibility

• Support social media, industry outreach and policy engagement

• Align with Irish Funds’ brand and comms strategy

We built a fast-paced, professional animation with strong visual anchors:

• Extracted and prioritised top-line data from the full Indecon Report

• Designed animated icons and infographics to explain:

  • Industry size and international ranking

  • Direct and indirect employment

  • Regional distribution and contribution

  • Tax revenues and infrastructure investment

• Delivered a branded animation in formats optimised for:

  • Website

  • LinkedIn and social channels

  • Government stakeholder briefings

Tone: informed, visual, and strategic — building trust and clarity with data.

The video helped Irish Funds:

• Promote key economic talking points in a visually accessible way

• Use LinkedIn and Twitter to extend report reach among decision-makers

• Embed the video in media toolkits and policy presentations

• Enhance understanding of the funds sector’s role in Ireland’s economy

Services Used

• Animated Research & Report Summaries

• Financial & Economic Communications

• Trade Association Video Support