Explainer Video for ETU – Showcasing Adaptive Personalisation in Training

To simplify and visualise the concept of adaptive personalisation — a key feature of ETU’s platform — for use in demos, digital campaigns and onboarding.

The core communication task: Explain a technical product feature — in under two minutes — in a way that’s clear to both L&D professionals and business leaders.

We had to:

• Quickly define adaptive personalisation

• Show its impact within a training journey

• Highlight core benefits like:

  • Reduced seat time

  • Skill-based customisation

  • Better learner engagement

Match ETU’s visual identity and tone

Together Video developed a motion graphics animation with a clean, professional style and a human-centred script.

• Collaborative scriptwriting with ETU’s product and marketing teams

• Custom illustrations to show learners progressing through different learning paths

• Animated UI-style elements to represent platform features

• Dynamic transitions to show before/after comparisons

• Professional voiceover and background music

• Subtitled version for accessibility and global use

ETU is now using this explainer video to:

• Educate prospective clients in demos and webinars

• Share via digital campaigns and landing pages

• Reinforce their position as a leader in simulation-based enterprise training

Services Used

• Explainer Video Production

• Motion Graphics & Animation

• Scriptwriting & Voiceover

• Post-Production & Accessibility