Explainer Video for Mail Metrics – Digitise, Optimise and Simplify Customer Comms

To raise awareness of Mail Metrics’ core offering by outlining key pain points in customer communications and presenting a clear, compelling solution — all within a visually engaging 90-second format.

Together Video partnered with Mail Metrics to develop a sleek, brand-led explainer that simplifies a complex offering — helping clients instantly understand how Mail Metrics makes communication easier, faster and smarter.

The video needed to:

• Address a common but overlooked challenge — outdated, paper-heavy customer comms

• Be visually engaging without relying on a live product UI

• Speak to decision-makers in finance, utilities, healthcare and government

• Explain Mail Metrics as both a managed service and a digital comms platform

• Be adaptable for social campaigns, sales presentations and website use

We designed a crisp 2D motion graphics explainer to reflect Mail Metrics’ brand identity:

• Structured the script around a Problem → Solution → Outcome framework

• Used animated icons, characters and workflows to illustrate key pain points and product benefits

• Included callouts on core service areas:

  • Postal outsourcing

  • Digital channel enablement

  • Full ecosystem transformation
    
    

• Delivered both a 90-second version and a short-form cut for social media (30–40 seconds)

Tone: clear, confident and operational — helping viewers instantly see the value.

The video is now being used by Mail Metrics to:

• Promote their platform on the homepage and explainer pages

• Support sales conversations and enterprise outreach

• Run LinkedIn campaigns and digital ads

• Educate new prospects on how physical and digital comms can be unified

Services Used

• 2D Animated Explainer Production

• B2B SaaS Communication Strategy

• Short-Form Social Cutdowns