Staff Training Video for CSNA – Delivery, Sale & Returns in News & Convenience Retail

To produce a professional, easy-to-follow training video that outlines best practice procedures for handling the arrival, display, sale and returns of newspapers and magazines in convenience stores.

We worked with the CSNA to produce a foundational training video that can be rolled out nationally, helping ensure retail staff are confident, informed and consistent.

The CSNA needed a training tool that:

• Covered all core procedures in a simple and accessible format

• Reflected real in-store environments and daily routines

• Could be used as part of a training series for new and existing staff

• Provided a visual supplement to in-store manuals and checklists

• Supported consistency across hundreds of independently operated outlets

We produced a clear, linear instructional video shot in a real retail setting:

• Used on-site filming in a convenience store combined with screencast to show real-life steps

• Covered processes including:

  • Accepting deliveries

  • Sorting and displaying stock

  • Handling daily and weekly titles

  • Completing returns accurately and efficiently

• Included narration and on-screen text overlays to reinforce key points

• Delivered in a format suitable for classroom-style training, digital platforms or staff onboarding

Tone: professional, neutral and clear — designed for efficient staff learning across diverse teams.

The training video is now used by CSNA to:

• Standardise onboarding and daily practices for news and magazine handling

• Support retailers in maintaining accuracy and supplier compliance

• Improve customer service consistency and store operations

• Serve as part of a wider video training toolkit for members

Services Used

• Retail Training Video Production

• In-store Process Demonstration